Group items tagged

"To understand how marketers are using social media, we commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. We set out to uncover the "who, what, where, when and why" of social media marketing with this report. Nearly 900 of your peers provided the kind of insight that previously has not existed."

"Microsoft (NSDQ:MSFT)'s release Wednesday of its Outlook Social Connector beta is another indication of how social networking has infiltrated not only the online world, but also enterprise software. The Outlook Social Connector, a new feature in Office 2010, blends social networking updates into the business functionality of the software. With Outlook Social Connector, a user can view an e-mail message and social networking activities from the same sender in the same window pane. For now, though, it doesn't allow posting updates back onto LinkedIn or other social-networking sites directly from the inbox."

Blog post about a media center that may forever change the way we consume media. "Boxee is a media center for the age of broadband and social networking. It doesn't just play media stored on your computer; it indexes hundreds (possibly thousands) of streaming videos from, amongst others: ABC, NBC, Comedy Central, and (thanks to a little browser-based trickery) Hulu. It's also a platform for widgets and apps that can pull in additional content from services like Pandora, Netflix, and MLB.TV. Plus, like any piece of software worth its digital weight in bytes, Boxee integrates with social networks like Twitter and Facebook for sharing what your watching with others."

New social media tracking tool launches. Unlike google alerts, Trackur searches tweets and other social media.

In a Webcast news conference, Coca-Cola executives discussed how they intend to incorporate philanthropy and the social media into their Super Bowl ad plans. The social media component will come courtesy of Facebook, which is teaming up with Coca-Cola for the initiative.

"TV's Twittercooler dividend suggests one thing for old-media folks wrestling with the problem of new media: don't look at it as a problem. Social media have turned the world into one big living room. The future belongs to those who pull up a chair."

Brands and companies aren't necessarily producing real output, but rather just responding and reacting in the social media world. This spreads awareness of their brand, but really means they're producing media rather than products. Interesting thought.

The Pentagon made an announcement that it is authorizing the use of Twitter, Facebook, and other sites classified as "Web 2.0" across the U.S. military, according to a report by Reuters. The article mentioned that the Pentagon said that "the benefits of social media outweighed security concerns."

The Vatican attempts to increase the use of social media by the Catholic Church.

Help wanted. Must tweet. If you're "passionate about engaging millions" in advancing President Obama's \nagenda, the commander in chief has a job for you. The Democratic National Committee and Organizing for America -- the successor organization to Obama for America -- are seeking a "social networks manager" to oversee Obama's accounts on Facebook, Twitter and MySpace. The ideal new hire, according to the official job description, will possess "strong, sharp and personable" writing skills, as well as the ability to craft messages that "move people to act" and managing multiple "complex" projects."

This is from the Radio Television Digital News Association, an "online destination for electronic journalists." This article provides guidelines for electronic journalists who blog or incorporate social media.

A blog post covering a grassroots organizing effort to address the digital divide. Makjia Cyril argues that the cable companies are offering a false choice by tying broadband build out to net neutrality. An interesting perspective from outside the traditional media.

A look at how lobbyists are beginning to leverage social media tools for grassroots lobbying and coordinated public comment campaigns.

"Social media blogs complain about too much advertising on NBC's Vancouver Olympics. And yet NBC has released new viewer data showing that in virtually every single category - including brand recall, engagement, and other marketing metrics - numbers are up for advertisers who bought into the winter games. Viewership is up right now, too: some 25% higher than the 2006 games in Torino, Italy."

The shock departure of Owen Van Natta, MySpace's chief executive, a mere nine months after joining the business, has once again thrown the future of the depleted social networking site into the harsh limelight.

"Media powerhouse News Corp is run by Rupert Murdoch. It owns - among other things -- Harper Collins, the \nWall Street Journal, 20th Century Fox, Hulu, MySpace and a host of other media outlets. Now News Corp and its MySpace CEO suddenly part ways. Why?"

While the technosphere was busy Tuesday pitting Google's (Nasdaq: GOOG) new Buzz service against Facebook and Twitter in some kind of social media steel-cage deathmatch, the search giant's executives were hinting at what they see as the real winning uses for Buzz -- within the enterprise and out and about in the mobile arena.

"Of the 81 percent of states surveyed that use Twitter, 83 percent of them use it to relay traffic incidents, while 80 percent use it to relay road closings and 63 percent use it to communicate emergencies such as hurricanes and tornados. Other information released by state DOTs on Twitter include referrals to Tripcheck and new video updates, fires, accidents, construction projects and delays, press releases, state responses to the Recovery Act, air quality, transit information and 511 information. "